Jaxon Lane

Jaxon Lane is a California-based husband and wife team. They started Jaxon Lane because Alex was always stealing Jen's products. Existing men's products were either gimmicky (dyed blue, full of "man" scents, sold in cheap packaging) or ineffective.

Jaxon Lane was founded to fill a clear need: high-performing yet approachable products tailored to men, that they would be proud to display on their bathroom counter.

The first product, the Bro Mask, is a celebrity favorite, and loved by guys like Nick Jonas, Niall Horan, and Aaron Judge. Nick Jonas counts the Bro Mask as one of the 10 things he can't live without, and uses it with wife Priyanka Chopra on date night. 

So, what started with Alex stealing Jen's products, has become a full collection.