Roe Vitals was created by Saratoga Springs founder Daniella Sampson after her personal experience with postpartum depression following the birth of her third child. During her search for support, she became drawn to natural approaches to emotional wellness, but felt frustrated by how overwhelming and inaccessible the process often felt for women already struggling. That experience inspired her to create Roe Vitals, a collection of energetic wellness elixirs developed alongside a Licensed Naturopathic Physician using flower essences, homeopathic remedies, and Saratoga Springs water.

Daniella created Roe Vitals with the belief that emotional wellness deserves gentle, approachable support. Her formulas are designed to help women feel calmer, steadier, and more connected to themselves again. What makes the brand especially meaningful is how deeply personal it is. Roe Vitals was born from lived experience and a desire to remind women that they are not alone in what they are carrying.